Abstract
In this article, the college propaganda work in communication science horizon is carried out a communication effect evaluation by using mathematical methods. The basic channels of college propaganda and the effect index of each channel are clarified through the literature research and the field research of the related colleges and universities. The weight of propaganda channel and the weight of each propaganda channel effect index are determined by using AHP. The calculated result is that television publicity effect is the best, follow ed by newspapers, network and etc. I suggest that a combined transmission mode of television, newspaper, network and interpersonal propaganda can be used in the college propaganda, and an appropriate tendency to TV and network is allowed.
