Abstract
The emergence of experience marketing reduces the risk and uncertainty caused by information asymmetry between consumers and enterprises in the traditional retail process. The sensory experience is the most direct and important form of experience for consumers, while the olfactory experience has attracted much attention along with the rapid development of information technology in recent years, and it has been basically mature for the commercialization, digitization and visualization of odor products. Based on the related theory of consumer experience and odor marketing, this paper attempts to analyse and summarize the characteristics of odor digital products and their main application fields, and explores the “intercommunicating and sharing” operation mode of enterprise and consumers in the new retail era, so as to enhance the value of s and create better consumer experiences.
