Abstract
The selection of green pesticides is the result of peasants’ comprehensive tradeoff between individual characteristics and external environment. Based on 286 rice farmers in China and through the use of Logit model, this paper analyzed the influencing factors of peasants’ selection of green pesticide from three aspects, which are individual endowment, risk preference and technical policy environment. It found that factors like age, educational level, technical training experience, risk preference and government technical support exerted a significant positive impact on the peasants’ selection. Therefore, this paper proposed to pay attention to the difference of individual endowment of farmers, improve the pertinence of technology promotion, provide policy-oriented green pesticide insurance products and increase the technical support from the government.
