This paper takes the biomass energy consumption in rural areas in Jiangsu Province as an example to analyse the influencing factors of biomass energy in rural areas in China. This paper refers to the time series data of rural areas in Jiangsu Province from 2000 to 2011 and studies the influencing factors of rural biomass energy consumption in Jiangsu Province through the data model and regression analysis method, are studied. The research results show that the research model has good fit with multiple dependent variables, indicating that the energy consumption of rural residents in Jiangsu Province is greatly influenced by factors like income level, energy price and local renewable energy. Therefore, China should increase the cost performance of rural biomass energy use and improve the biomass energy consumption structure of rural residents.