Abstract
Under the guidance of the 13th Five-Year Plan for Petroleum Industry Development, Petroleum enterprises are confronted with the problem of capacity clearing and improving industry concentration and mechanization. In this paper, the SEM model is used to study the factors affecting the accepting will of the key material management e-commerce platform, and based on this to design the function structure of the platform; combining with the ecological theory, it proposes the concept of “Petroleum mine key material management key ecosystem”. Under this concept, function design of the Petroleum mine key material management e-commerce platform is carried out, the paper clarifies latent variables affecting the potential users' willingness to accept the Petroleum mine key material management e-commerce platform, by suing the AMOS and SPSS software, it analyzes the structural model consisted of latent variables, according to the structural path relationship between latent variables, it also establishes the design and operation principles of the e-commerce platform for Petroleum mine key material management.