Abstract
Based on sustainability aspects, the wine industry is under increasing global pressure regarding the packaging of wine. This means that, in the case of everyday wines, instead of glass wine bottles, they should find an alternative option that has a less burdensome impact on the environment and is more accessible. To investigate this, a scenario analysis was carried out using data from a Hungarian winery to examine two possible scenarios. The winery provided the sales share of each packaging type for 2022. In the scenarios, the rates of packaging types were varied in terms of the degree of acceptance of alternative packaging in each country. After determining the packaging ratios, GHG (greenhouse gas emission) was calculated for one million bottles, which would make the first scenario a more sustainable approach, as emissions would be 16 % lower than the emission of 2022 sales volume. Overall, the greater uptake of alternative packaging results in lower emissions in terms of production.
